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Sending one newsletter by hand is easy. Sending the right email to the right person two days after they sign up, and a different one if they click, is where most small teams get stuck. At that point a basic email tool starts to feel thin, and a full marketing platform starts to feel expensive.
That is the space GetResponse targets. This GetResponse review covers its email marketing, autoresponders, marketing automation and landing pages, along with pricing, limitations and alternatives. We did not run a hands-on test. Plan details come from the official pricing page, and anything we could not verify is flagged.
What Is GetResponse?
GetResponse is an email marketing and automation platform that also includes landing pages, signup forms, sales funnels and, on higher plans, webinars, a website builder and a course creator. Its own site describes it as AI-powered email and automation tools in one platform.
It is aimed at small and mid-sized businesses, ecommerce stores, bloggers, coaches and course creators. We could not verify company history details from official sources, so we leave them out.
If you want to see the platform first, you can explore GetResponse on the official website.
How Does GetResponse Work?
You collect contacts through forms or landing pages, group them into segments, then send campaigns or set up automations that send emails based on what people do.
- Capture: signup forms, popups and landing pages add people to your list.
- Welcome: an autoresponder sends the first message.
- Automate: workflows react to actions such as clicks or purchases.
- Measure: reports show how campaigns perform.
Key Features of GetResponse
Email marketing
A visual editor, templates, HTML editing, scheduling, click tracking, spam checks and unlimited monthly sends on every plan. AI subject-line and email generators exist, but the Starter plan limits them to 3 uses each. Best for anyone sending regular newsletters and promotions.
Autoresponders
Pre-written emails sent on a schedule after signup. Welcome emails and autoresponder series are on every plan. They matter because the first days after signup are when interest is highest. Best for bloggers and lead-generation businesses.
Marketing automation
Workflows with templates, drip campaigns, split paths and click or open follow-ups. Plan limits matter here: Starter includes 1 custom automation workflow. Marketer and above have unlimited workflows, plus contact tagging, scoring, event-based automation and abandoned cart triggers. Best for teams that want behavior-based follow-up.
Landing pages and forms
A landing page builder with unlimited pages and visitors on every plan, plus signup forms, popups, countdown timers and an AI creator (limited to 3 uses on Starter). Best for lead magnets and simple offers.
Funnels, ecommerce and creator tools
Sales funnels, abandoned cart recovery, promo codes and revenue reports appear on Marketer and above. Webinars, a website builder, a course creator and premium newsletters appear on Creator and above. The pricing page lists 0% transaction fees on courses. Best for online sellers and course creators.
Benefits of GetResponse
- Unlimited email sends on every plan, so pricing is driven by contacts rather than volume.
- Several tools in one place, which reduces the number of subscriptions.
- Support access. Email and chat support and an onboarding session are listed on every plan; phone support is Enterprise only.
- A path to grow. You can start with email and add ecommerce or course tools later.
- Integrations. The site advertises 170+ integrations.
Who Is GetResponse For?
- Bloggers and affiliate marketers building lists with landing pages and welcome series.
- Small ecommerce stores that want abandoned cart emails and promo codes.
- Coaches and course creators who want webinars and courses tied to email.
- Marketing teams that need multiple users; Marketer and Creator list 5 users.
Who May NOT Need GetResponse?
- Casual senders. If you send a monthly newsletter with no automation, a simpler and cheaper tool may do.
- Teams that need SMS or mobile push. The pricing page lists these on Enterprise only.
- Very large lists on tight budgets. Prices rise with contact count.
GetResponse Pros and Cons
Pros: unlimited sends; landing pages on every plan; broad feature set; email and chat support on all plans; creator tools available on higher plans.
Cons: Starter is limited to 1 automation workflow and 3 AI uses; A/B testing, tagging and abandoned cart tools require Marketer or higher; prices depend on contact count; SMS is Enterprise only; we could not verify deliverability performance.
How Much Does GetResponse Cost?
GetResponse offers Starter at $19 per month, Marketer at $59 and Creator at $69 for 1,000 contacts, plus custom Enterprise pricing. The official page shows yearly billing at $15.58, $48.38 and $56.58 per month, described as an 18% saving.
- Contact-based pricing: these figures are for 1,000 contacts. Larger lists cost more.
- Free custom domain is listed on yearly plans.
- Trial: the pricing page offers a free trial. Trial length varies between sources (14 and 30 days), and older reviews mention a free plan. We could not verify either on the current pricing page.
- Refunds and cancellation: not verified. Read the terms before paying.
Prices change, so view the current pricing on the official site.
Is GetResponse Worth It?
Features: broad, with the most useful automation tools starting at Marketer. Value: reasonable if you use landing pages, automation and email together. Ease of use: not verified by us; the trial is the best test. Audience: best for small businesses and creators. Limits: Starter is thin for automation, so budget for Marketer if behavior-based follow-up is your goal.
GetResponse vs Alternatives
| GetResponse | Mailchimp | ActiveCampaign | Brevo | |
|---|---|---|---|---|
| Main focus | Email, automation, landing pages, creator tools | Email marketing | Automation and CRM | Email and SMS |
| Landing pages | Unlimited on all plans | Verify | Verify | Verify |
| Pricing | From $19/mo (1,000 contacts) | Verify | Verify | Verify |
| Best for | Small businesses, creators | Simple campaigns | Advanced automation | Budget-conscious senders |
We did not verify competitor pricing or feature limits for this article, so those cells say "verify" or describe general positioning. GetResponse vs Mailchimp: compare automation limits, landing pages and pricing at your list size. The main differences to check are plan-gated features and how cost grows with contacts.
How to Get Started With GetResponse
- Start the free trial.
- Import contacts and confirm consent.
- Build a signup form or landing page.
- Create a welcome autoresponder.
- Add one automation with a click condition.
- Compare plan limits before subscribing.
Frequently Asked Questions
What is GetResponse?
An email marketing and automation platform with landing pages, forms and funnels, plus webinars, a website builder and course tools on higher plans.
Is GetResponse good for beginners?
We could not verify ease of use ourselves. The platform offers templates, an onboarding session and chat support on all plans, and a free trial to test it.
How much does GetResponse cost?
Starter is $19 per month, Marketer $59 and Creator $69 for 1,000 contacts on monthly billing. Yearly billing lowers the price by 18%. Enterprise is custom.
Does GetResponse have a free plan or trial?
The current pricing page offers a free trial. Older sources mention a free plan, which we could not confirm. Check the official site.
Does GetResponse have autoresponders?
Yes. Welcome emails and autoresponder series are listed on every plan.
Can I use landing pages on every plan?
Yes. The comparison table lists unlimited landing pages and visitors on all plans, with AI creator use limited to 3 on Starter.
Which plan do I need for automation?
Starter includes one custom workflow. Marketer and above include unlimited workflows, tagging, scoring and event-based automation.
Can I cancel GetResponse?
We could not verify cancellation or refund terms. Review the official terms before subscribing.
Who should avoid GetResponse?
Casual senders who need only a simple newsletter, and teams that need SMS on a small budget, may prefer other tools.
Final Verdict
GetResponse covers email, autoresponders, automation and landing pages in one platform, with unlimited sends on every plan. Its automation strength sits mostly on Marketer and above, and costs rise with your contact count.
It suits small businesses, ecommerce stores and creators who want behavior-based follow-up. Simple newsletter senders and SMS-first teams should compare alternatives. A low-risk next step is to learn more on the official website, run the trial with one real workflow, and check plan limits before paying.